1. Description of your proposed self-employment business
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2. Reasons for wanting to start your own business versus working for someone else
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3. List training and experience that qualifies you to start, manage and operate your proposed business
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4. Describe evidence of need for your proposed service or business in your community
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5. Explain how the pricing for your product/service is both competitive and will give you a fair profit
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6. Describe plans and arrangements for merchandising, marketing, business development, advertising and for getting the cooperation and interest of the community in the enterprise
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7. Describe how you will set up and maintain accounting records for the new business
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8. Estimate the total amount of money you will need to start the business and the proposed source of the funds
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9. Financial estimates for the first 12 months of operation including estimated expenses, income, profit, taxes, income after taxes, and other money income from sources other than the business (e. g., Social Security, spouses wages, retirement pensions, etc.)
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