Session 3: Market Research & Analysis
3a. Market Profile Worksheet 3b. Advertising & Marketing Strategy Summary
PURCHASE OPTIONAL
WORKBOOK


1. Self-Assessment
2. Business Idea
3. Market Analysis
4. Management Skills
5. Business Planning
6. Forecasting
7. Financing
8. Support Help
9. Venture Launch
10. Monitor Progress
Graduation Certificate

Summary Session 3

In this session the goal is to examine the reasons you believe that there will be a market for your goods or services. We also showed you a number of sources for market data.

The key to answering this marketing question is to make it all personal.

Please fill in questions proceeded by a double asterisk and marked in red

Marketing Summary
Customer Analysis

1. Who will buy your goods/services?

2. Why will they buy them?

3. How many are in this group? or groups?

Competitive Analysis

4. Who is the competition?

5. How does your pricing compare with the competition?

6. Three reasons the potential customers will buy from you

Advertizing and Promotion
7. List 2 ideas to promote your business and expected results

8. List 2 advertizing venues, how much they each cost, and expected results.
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